Another look at motivating data processing professionals

Motivation is a crucial management issue. The productivity of the U.S. worker is still dropping in the 1980's. The industrial revolution (automation of labor intensive industries) maintained productivity and increased standards of living earlier in this century. The computer revolution has a similar potential for the U.S. and the world. Another look at motivation thus appears indicated. Analysis of the data processing professional's personality profile as developed by recent studies [COU78, COU80, FIT78, LED80] in light of established theories of behavior results in several suggestions for managing computer personnel.

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