Hospital Websites: From the Information Repository to Interactive Channel

Abstract The aim of the research is to examine the content of hospital websites in three different countries and assess them as information repository or as an interactive online communication mean. Three countries were selected: candidate (Bosnia-and-Herzegovina), recent (Croatia) and established EU member country (Slovenia). Five dimensions of the hospital websites were analyzed: Technical items, Hospital information and facilities, Admission and medical services, Interactive on-line services and External activities. Results between countries are compared using the Kruskal-Wallis non-parametric test. Hospital websites are mostly used as information repositories and less as online communication channels. In addition, the country, which had standardized recommendations issued by the public authority, had more developed hospital websites.

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