Cost-Justifying Usability: An Update for the Internet Age

Introduction: 1. Justifying cost-justifying usability 2. Return on investment for usable user-interface design: Examples and statistics Framework: 3. A basic framework for cost-justifying usability engineering on Web development projects 4. A business case approach to usability 5.Marketing usability 6. Dot coms Organizational and Design Context: 7. Cost-justification of usability engineering: A vendors perspective 8. Practical ROI issues for UCD teams: Considering the impact of social, internal, and external ROI on team credibility, team longevity, and product success 9. Usability science as an independent research service 10. ROI in Human Factors for Web Applications 11. The business case for international user centered design 12. Cost-justification of usability engineering for international Web sites 13. The ROI of accessibility Methods and Approaches: 14. Ethnography/Field research at Microsoft 15. Out of the box: Approaches to good initial interface designs 16. Keystroke level modeling as a cost-justification tool 17. The RITE method 18. Sample size and user testing how much is enough? 19. Cost-justifying online surveys 20.Cost benefits framework and case studies 21. Want respect? Respect the shareholder: Usability at Sprint 22. Conclusion, wrap-up, next steps