论文信息 - An information processing theory of consumer choice - 字舞流文

An information processing theory of consumer choice

[1] J. Howard. Consumer behavior : application of theory / John A. Howard , 1977 .

[2] Frank M. Bass,et al. The Theory of Stochastic Preference and Brand Switching , 1974 .

[3] James R. Bettman,et al. Information Processing Models of Consumer Behavior , 1970 .

[4] G. Haines,et al. The Theory of Buyer Behavior. , 1970 .

[5] H. Simon,et al. Motivational and emotional controls of cognition. , 1967, Psychological review.

[6] Allen Newell,et al. Elements of a theory of human problem solving. , 1958 .