Codename Revolution: The Nintendo Wii Platform

process for production itself’ (p. 251). Organizing, measuring, promoting and other ancillary activities improve production, distribution and consumption, but, Comor notes, ‘unwaged concrete prosumer labor ... cannot itself produce surplus value’ (p. 258). Facebook, YouTube and other aggregators of UGC gather, organize and sell audiences attracted to their content, but the work formally exploited – and the value directly produced – is the result of a social media company ‘processing and packaging this content for its primary clients: advertisers and marketers’ (p. 259). Comor argues that only by revising the labour theory of value can we ‘view digital prosumption as the basis of some kind of universal exploitation’ (p. 259). Of course, it becomes increasingly difficult in a simulacrum world of spectacle to link capitalist production with the ‘upside-down illusions they generate’ (p. 263), but here, Comor models an exemplary insistence on historical materialist precision. In his closing essay, Christian Fuchs still insists that ‘the entire planet is today a capitalist factory’ (p. 276), which is one giant leap for humankind’s confusion. It is empirically undeniable that much of the planet is part of the capitalist system, but to collapse social classes, productive relations and all of the complex, diverse means of production into one amorphous factory churning out private profit in every human action seems a tad overstated. Even so, Fuchs’ polemical overview of contemporary debates clearly lays out a theoretical terrain informed by Smythe’s work that might inform critical research and political activity. Undoubtedly, competing theoretical positions have practical consequences for strategy and outcomes, but all readers should be inspired by Fuchs’ call for Marxist scholars to research, publish, organize, debate, support and connect with struggles for socialism. Although some of the arguments presented in this collection may politically misdirect, the project’s commitment and final call cannot be disputed: all times are the right times to fight for social justice. And now is that time.