Quality Function Deployment (QFD)

This chapter presents Quality Function Deployment (QFD), originally a product planning quality technique. It comprises six sections. The first section explains its basic principles and advantages. The second section describes the original version of QFD as a product planning technique. However, QFD is not limited to product planning. It is a structured multi-purpose framework, which may be used to translate improvement needs of various systems into prioritized improvement activities. Consequently, the third section presents an enhanced version of this technique. The next three sections review three published applications where this framework had been utilized in different situations. One application prioritized actions for improving the implementation of an enterprise manufacturing strategy. Another application built strategy maps as improvement paths of enterprises. The third application deployed flexibility in supply chains. All these applications started at the strategic level, with the strategic improvement needs of enterprises, but their respective QFD deployment matrices were different and led to different final outputs.

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