Application of RSS Technology to C2C E-commerce Sites

With the development of information technology and the shift of peoples' purchase mode,more and more attentions are paid on e-commerce sites.Personalization and convenience have been urgent requirements of an e-commerce site,and that RSS technology is the right solution for C2C e-commerce websites to meet the above requirements.This paper describes the meanings and functionalities of RSS technology,proposes a new idea to improve the existing C2C e-commerce websites by applying RSS technology to its system structure and usage patterns,further depicts a technical problem of the development process,e.g.,the generation of dynamic RSS Feed.Using RSS technology to C2C e-commerce is not only helpful for users to subscribe to product information with their individual needs and timely get valid information,but also helpful for merchants to promote sales.