A clarification of selective exposure: The impact of choice

Abstract Selective exposure as a reaction to cognitive dissonance has long eluded researchers working in the realm of dissonance theory. It is proposed here that the difficulties in selective exposure paradigms have resulted from inadequate designs, and more particularly, it is likely that many of the previous findings are due to confoundings. The present experiment manipulates the variable of choice with the intent of controlling for a variety of possible confounds. The experiment shows a simple, theoretically predicted effect: Selective exposure, favoring supporting over nonsupporting information, increases to the degree that an onerous task is undertaken with volition.