The Application and Design of QR Code in Scenic Spot's eTicketing System -A Case Study of Shenzhen Happy Valley

As an integral part of the Chinese tourism industry, the application of information technology in the ticketing system draws close attention from different sectors. The purpose of paper is that it tries to study whether QR code can be applied in Scenic Spot’s eTicketing System. Shenzhen Happy Valley was picked by author as the subject of this study to analyze its ticketing system.Then the author designed a cellphone eTicketing model based on QR code application for the Happy Valley and attempted to test the reliability and security of the model with a series of experiments. With the case study method and experimental approach, the conclusion shows that the model is reliable and safe. The result of paper is conducive to providing the new mode for eTicketing System in Shenzhen Happy Valley and also providing the exemplary model to other Scenic Spots.