INTELLIGENT TRANSPORTATION SYSTEM AND TRAFFIC SAFETY - DRIVERS PERCEPTION AND ACCEPTANCE OF ELECTRONIC SPEED CHECKERS

Intelligent Transportation System (ITS) can play an important role in reducing risks and increasing traffic safety. Discussion as to whether a technological approach or a behavioral approach is the right way to achieve a safer traffic environment forms a point of departure for this paper. On the one hand, there are the technicians who emphasize technology as the way towards safer traffic. Behaviorists, on the other hand, view the drivers’ behavior as fundamental and argue that education and incentive-oriented policies are essential in order to influence the driver and therefore increase traffic safety. Independent of the approach advocated a successful outcome of either a technological improvement, or an information campaign, has to be based on a high level of acceptance among potential users. In order to increase traffic safety, it is therefore essential to recognize driver motivation and attitudes. In this paper we focus on drivers’ attitudes towards risk, traffic safety and safety measures. A study of drivers’ attitudes and acceptance of an electronic device for speed checking (which the drivers tested for nine months) indicated a high acceptance level. The drivers perceived that they had both become more aware of traffic regulations and behaved in accordance with safety regulations.