Visibility and Connections among Cities in Digital Space

Abstract Alongside traditional approaches to defining the positions and prestige of cities, their functioning and visibility in digital space have recently gained attention. The objective of this paper is to describe the visibility of cities and their mutual connections in digital space. This study used the Google search engine to obtain information on Google-indexed web sites concerning Polish cities. Socioeconomic data were analyzed to identify the relationships and similarities between online and offline worlds. The results support conclusions about two important problems associated with such analyses: temporal changes and the relationships between online and traditional measures describing individuals’ socioeconomic activity.

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