Strategic Alliances: An Entrepreneurial Approach to Globalization

Part 1 Alliances old and new: the world of alliances a tale of two alliance companies. Part 2 Global competition and strategic alliances: strategic logic of alliances forging strategic alliances - a roadmap. Part 3 Managing strategic alliances: managing alliances - challenges and tasks, the job of the alliance manager, the role of top management managing corporate alliances. Part 4 From alliances to networks: next frontier - managing the global network corporation.