Contrast of Kind Versus Contrast of Magnitude: The Pragmatic Accomplishments of Irony and Hyperbole

Verbal irony (e.g., "This is wonderful") and hyperbole (e.g., "This is the worst luck ever") perform pragmatic functions because they create contrasts between expected and ensuing events. Verbal irony uses contrasts of kind because positive comments are made about negative situations. Hyperbole uses contrasts of magnitude because very negative comments are made about moderately negative situations. This study assessed whether this difference enables prediction of the pragmatic accomplishments of the tropes. Experiment 1 tested how much verbal irony, hyperbole, and literal comments perform condemnation, humor, and speaker protection. Results indicated that verbal irony performs these functions more than hyperbole and liter-al comments, with no difference between the latter types. Experiment 2 evaluated whether gradations within contrasts of kind affect the extent of pragmatic function accomplishment. Strong verbal irony was more condemning, humorous, and speaker- protecting than was weak verbal irony. Implications of these results for verbal irony comprehension and interpretation theories are considered.

[1]  H. Gardner,et al.  Metaphor and Thought: Metaphor and irony: Two levels of understanding , 1993 .

[2]  Ellen Winner,et al.  Muting the Meaning A Social Function of Irony , 1995 .

[3]  Y. Sugita Contrast and assimilation on different depth planes , 1995, Vision Research.

[4]  A. Parducci,et al.  Assimilation vs. contrast in the anchoring of perceptual judgements of weight. , 1962, Journal of experimental psychology.

[5]  C I HOVLAND,et al.  Assimilation and contrast effects of anchoring stimuli on judgments. , 1958, Journal of experimental psychology.

[6]  Ofer Fein,et al.  Irony: Graded salience and indirect negation. , 1998 .

[7]  Cynthia A. Erdley,et al.  Cognitive and affective components of automatic priming effects. , 1988 .

[8]  M. Dascal Pragmatics and the Philosophy of Mind: Vol. I: Thought in Language , 1983 .

[9]  Raymond W. Gibbs Irony in Talk Among Friends , 2000 .

[10]  F P McKenna,et al.  Assimilation and Contrast in Perceptual Judgments , 1984, The Quarterly journal of experimental psychology. A, Human experimental psychology.

[11]  J. Haleblian,et al.  Orientation specificity of length assimilation and contrast , 1988, Perception & psychophysics.

[12]  H. Schiffman Sensation and Perception: An Integrated Approach , 1976 .

[13]  W. Watson Contrast, assimilation, and the effect of central tendency. , 1957, The American journal of psychology.

[14]  H. Gardner,et al.  Making Sense of Literal and Nonliteral Falsehood , 1987 .

[15]  E. Winner,et al.  Children's understanding of nonliteral language , 1988 .

[16]  Herbert L. Colston "I've Never Seen Anything Like It": Overstatement, Understatement, and Irony , 1997 .

[17]  E. Winner,et al.  Understanding Versus Discriminating Nonliteral Utterances: Evidence for a Dissociation , 1995 .

[18]  Herbert L. Colston,et al.  Contrast and pragmatics in figurative language: Anything understatement can do, irony can do better , 2000 .

[19]  M. Wilson Assimilation and contrast effects in visual discrimination by rhesus monkeys. , 1972, Journal of experimental psychology.

[20]  W. A. Hunt,et al.  The effects of assimilation and contrast in judgments of clinical materials. , 1957, The American journal of psychology.

[21]  Albert N. Katz,et al.  The Role of Authorial Intent in Determining Verbal Irony and Metaphor , 1993 .

[22]  Leonard L. Martin,et al.  Assimilation and contrast as a function of people's willingness and ability to expend effort in forming an impression. , 1990 .

[23]  R. Kreuz,et al.  Two Cues for Verbal Irony: Hyperbole and the Ironic Tone of Voice , 1995 .

[24]  H. Schiffman Sensation and perception: An integrated approach, 3rd ed. , 1990 .

[25]  R. Kreuz,et al.  Why Do People Use Figurative Language? , 1994 .

[26]  H. Gardner,et al.  Art, Mind, and Education: Research from Project Zero , 1969 .

[27]  Wayne D. Hoyer,et al.  An examination of cognitive factors related to humorousness in television advertising , 1993 .

[28]  G. Moskowitz,et al.  Contrast effects as determined by the type of prime: Trait versus exemplar primes initiate processing strategies that differ in how accessible constructs are used. , 1999 .

[29]  John Uhlarik,et al.  Assimilation and contrast of perceived length depend on temporal factors , 1985, Perception & psychophysics.

[30]  Roger J. Kreuz,et al.  On Being Ironic: Pragmatic and Mnemonic Implications , 1991 .

[31]  W. Bevan,et al.  ASSIMILATION AND CONTRAST IN THE ESTIMATION OF NUMBER. , 1964, Journal of experimental psychology.

[32]  Matthew N. McMullen Affective Contrast and Assimilation in Counterfactual Thinking , 1997 .

[33]  Raymond W. Gibbs,et al.  Inferring meanings that are not intended: Speakers’ intentions and irony comprehension , 1995 .

[34]  S. Shimojo,et al.  Assimilation-type and Contrast-type Bias of Motion Induced by the Surround in a Random-dot Display: Evidence for Center-Surround Antagonism , 1996, Vision Research.

[35]  A. Manstead,et al.  A contrast effect in judgments of own emotional state , 1983 .

[36]  J. Temme,et al.  Contrast Effects and Social Desirability in Art Appreciation , 1995 .

[37]  P. Mcghee Cognitive development and children's comprehension of humor / , 1971 .

[38]  R. Gibbs Irony in Talk Among Friends , 2000 .

[39]  L. Newman,et al.  Assimilation and Contrast Effects in Spontaneous Trait Inference , 1990 .

[40]  C. I. Hovland,et al.  Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change , 1981 .

[41]  G. Gendolla,et al.  Satisfaction Judgments in Positive and Negative Moods: Effects of Concurrent Assimilation and Contrast Producing Processes , 1999 .

[42]  Penny M. Pexman,et al.  Interpreting Figurative Statements: Speaker Occupation Can Change Metaphor to Irony , 1997 .

[43]  Rated funniness and dissimilarity of figures Divergence from expectancy , 1975 .

[44]  Sam Glucksberg,et al.  Commentary on Nonliteral Language: Processing and Use , 1995 .

[45]  Jerome A. Niles,et al.  The Context of Comprehension , 1981 .

[46]  Norbert Schwarz,et al.  Constructing reality and its alternatives: an inclusion/ exclusion model of assimilation and contrast effects in social judgment , 1992 .

[47]  R. Giora On irony and negation , 1995 .

[48]  R. Gibbs,et al.  Psychological aspects of irony understanding , 1991 .

[49]  J. Bargh,et al.  The Role of Consciousness in Priming Effects on Categorization , 1987 .

[50]  P. Herr,et al.  On the consequences of priming: Assimilation and contrast effects , 1983 .

[51]  Rachel R W Robertson,et al.  The role of suppression in figurative language comprehension. , 1999, Journal of pragmatics.

[52]  B. Pelham,et al.  The waxing and waning of the social self: Assimilation and contrast in social comparison. , 1995 .

[53]  Ellen Winner,et al.  The Point Of Words: Children's Understanding Of Metaphor And Irony , 1990 .

[54]  P. Villanova,et al.  Effects of Rating Procedure and Temporal Delay on the Magnitude of Contrast Effects in Performance Ratings , 1995 .

[55]  Jacob Beck,et al.  Contrast and assimilation in lightness judgments , 1966 .

[56]  L. Avant Contrast and assimilation effects in judgments of line configurations containing the Mueller-Lyer figure , 1971 .

[57]  Richard J. Gerrig,et al.  On the pretense theory of irony. , 1984, Journal of experimental psychology. General.

[58]  S. Glucksberg,et al.  How about another piece of pie: the allusional pretense theory of discourse irony. , 1995, Journal of experimental psychology. General.

[59]  Marcelo Dascal,et al.  On the Roles of Context and Literal Meaning in Understanding , 1989, Cogn. Sci..

[60]  Structural incongruity and humor appreciation , 1995 .

[61]  Marcelo Dascal,et al.  Defending Literal Meaning , 1987, Cogn. Sci..

[62]  Herbert L. Colston,et al.  You'll Never Believe This: Irony and Hyperbole in Expressing Surprise , 1998 .

[63]  E. Winner,et al.  Why not say it directly? The social functions of irony , 1995 .

[64]  S Shigeno Assimilation and contrast in the phonetic perception of vowels. , 1991, The Journal of the Acoustical Society of America.

[65]  B. Ackerman,et al.  Form and function in children's understanding of ironic utterances☆ , 1983 .

[66]  Herbert L. Colston,et al.  Salting a wound or sugaring a pill: The pragmatic functions of ironic criticism , 1997 .