Middletown in transition. A study in cultural conflicts

Bargaining with reading habit is no need. Reading is not kind of something sold that you can take or not. It is a thing that will change your life to life better. It is the thing that will give you many things around the world and this universe, in the real world and here after. As what will be given by this middletown in transition a study in cultural conflicts, how can you bargain with the thing that has many benefits for you?