The Discriminative Stimulus and Response Enhancing Properties of Reward Produced Memories

In this chapter I present a theory which is capable of explaining a wide variety of learning phenomena. Two such phenomena will be emphasized here: serial learning and reward magnitude effects. I shall focus exclusively on a particular type of serial learning, reward outcome serial learning. In that type of serial learning, the stimuli which constitute the series are different qualities or quantities of food items presented successively in a regular order which must be learned. In other types of serial learning, not of immediate concern here, the stimuli might be geometric forms, color, etc. which are presented simultaneously rather than successively (e.g., D’Amato, 1991; Terrace, 1991).

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