Flexible Product Development: Building Agility for Changing Markets by Preston G. Smith
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Books reviewed in this issue:
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Flexible Product Development: Building Agility for Changing Markets
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The Leader's Guide to Lateral Thinking Skills: Unlocking the Creativity and Innovation in You and Your Team
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Service Is Front Stage: Positioning Services for Value Advantage
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Involving Customers in New Service Development
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Project Sponsorship: Achieving Management Commitment for Project Success
Please note that the editor in chief of the Journal of Product Innovation Management (JPIM), Anthony Di Benedetto, was solely responsible for all editorial work on the first book review, since this is an assessment of the newest book by JPIM's book review editor, Preston Smith. To assure objectivity in the review process, Di Benedetto identified the reviewer, solicited and edited the review, and submitted the accepted review directly to the publisher. Smith did not see the review until it was completed and accepted for publication.