Method for managing advertisement offered on wire or wireless network and system for executing the method

A method and a system for managing AD(ADvertisement) received through the wired/wireless network are provided to prevent abusing with stopping display of the AD by measuring/storing a display or click pattern of the AD, and determining abusing when the display or click pattern is different over a predetermined difference level for a predetermined period. An abusing AD determiner(510) determines AD generating abusing, which includes abnormal display or click of the AD, as abusing AD. An abusing notifier(520) notifies an advertiser related to the abusing AD. An abusing AD processor(530) processes the abusing AD through an abusing processing program provided to the advertiser. The abusing determiner includes a pattern storing part(511) measuring/storing a display or click pattern of the AD, and an abusing AD determining unit(512) determining the AD as the abusing AD by using the display or click pattern when the AD is displayed or clicked. The abusing notifier includes an abusing message generator(521) generating an abusing message including an abusing occurrence time of the abusing AD and a transmitter(522) transmitting the abusing message to an advertiser terminal.