Managing transitions to uncertain future states
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Abstract The management of organizational change is a challenging task in any context. When events create a situation in which the future is uncertain, the task becomes even more difficult. In this article, I have tried to explore this difficulty, building on the views expressed by Charles Brown in the accompanying interview and using AT&T as a case in point. Although the nature of the problems inherent in managing transition to uncertain futures has become clearer, the solutions have not. What has been presented here is merely a first attempt at proposing some basic approaches for dealing with such situations. As such, it is an effort to extend our knowledge about how to manage organizational change effectively.
[1] David A. Nadler,et al. Managing Organizational Change: An Integrative Perspective , 1981 .