Television and its Viewers: Cultivation Theory and Research

Foreword 1. Origins 2. Methods of cultivation: assumptions and rationale 3. Methods of cultivation and early empirical work 4. Criticisms 5. Advancements in cultivation research 6. The bigger picture 7. Mediation, mainstreaming 8. How does cultivation 'work', anyway? 9. Cultivation and the new media 10. Test pattern Methodological appendix References Index.