Study on Approach to Fuzzy Product Configuration Based on Vague Customer Requirements

Mass customization (MC) is an emergent concept in industry intended to provide customized products through flexible processes in high volumes and at reasonably low costs. The method of configuration is one of important ways to realize quickly product customization. But, in business, particularly through the Internet, a customer normally develops in his mind some sort of ambiguity, when given the choice of similar alternative products to choose. This paper proposes an approach to product configuration according to uncertain and fuzzy requirements the customer submits to the product supplier. Finally, the digital camera is taken as an example to further verify the validity and the feasibility of the method.