Predictors of Recycling Behavior: An Application of a Modified Health Belief Model1

In an examination of environmentally related behavior, the health belief model (HBM) was applied to the recycling behavior of a random sample of Missouri residents. The results indicated that both the basic and modified versions of the HBM significantly predict recycling behavior; significant predictors include perceived barriers, perceived likelihood of negative outcomes due to failure to recycle, self-efficacy, and consideration of future consequences. These findings are consistent with applications of the HBM to health-related actions. The poor performance of several variables provides evidence of the psychological processes underlying decisions to recycle.

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