Interactive Visual Art Education Pedagogical Module: Typography in Visual Communication

Typography is a sub-component in visual communication in which the visualization and function of the compositional structure of typography can create an effective impact of visual communication to the viewers and readers. With technological advancement, typography is seen as an essential component in visual design. This research applies the Design and Development approach (Richey and Klein in Design and development research: Methods, strategies and issues 2007) that focus on the processes of developing an Interactive Typography Pedagogical Module for teaching Visual Communication in the Visual Art Education classroom. For the purpose of this presentation, the research will discuss findings from Phase 2 (Design and Development Process). The Delphi Technique was utilized in this phase to gather data needed for the researchers to construct the Interactive Typography Module to be used in the VAE classrooms. The Interactive Typography Module was developed as an alternative for Visual Art teachers to teach the visual communication syllabus in the Visual Arts Education Curriculum for upper secondary school. The findings of the study showed that an Interactive Typography Module is suitable to be used as a teaching aid to teach visual communication in Visual Art Education Curriculum.