AMV remix: do-it-yourself anime music videos

[Extract] The catalyst for this chapter is a 4.25 minute fan-made anime music video called "Konoha Memory Book" (DynamiteBreakdown, 2008a). This was created over 4 months during 2005 by one of the present authors, Matt Lewis — also known online as Dynamite Breakdown, Maguma, and/or Tsugasa — when he was 15 years old. It was sourced by Michele Knobel and Colin Lankshear in 2006 while doing work on "remix" in relation to the theory and practice of "new literacies." Artifact led to creator and ongoing email communications, resulting in this chapter.