The dynamics of persuasion

Part 1 Foundations of Persuasion: Introduction - a Case Study in Persuasion Defining and Measuring Attitudes Attitude Formation - Myths, Theories and Evidence Attitudes and Behaviour. Part 2 Changing Attitudes and Behaviours: Cognitive Processing Models of Persuasion "Who Says It" - Source Factors in Persuasion Message Effects Channel and Receiver Factors Social Judgement Theory Cognitive Dissonance Theory. Part 3 Communication Approaches: Interpersonal Persuasion Information Campaigns.