When Social Bots Attack: Modeling Susceptibility of Users in Online Social Networks

Social bots are automatic or semi-automatic computer programs that mimic humans and/or human behavior in online social networks. Social bots can attack users (targets) in online social networks to pursue a variety of latent goals, such as to spread information or to influence targets. Without a deep understanding of the nature of such attacks or the susceptibility of users, the potential of social media as an instrument for facilitating discourse or democratic processes is in jeopardy. In this paper, we study data from the Social Bot Challenge 2011 - an experiment conducted by the WebEcologyProject during 2011 - in which three teams implemented a number of social bots that aimed to influence user behavior on Twitter. Using this data, we aim to develop models to (i) identify susceptible users among a set of targets and (ii) predict users’ level of susceptibility. We explore the predictiveness of three different groups of features (network, behavioral and linguistic features) for these tasks. Our results suggest that susceptible users tend to use Twitter for a conversational purpose and tend to be more open and social since they communicate with many different users, use more social words and show more affection than non-susceptible users.