From Digital Business Strategy to Digital Transformation - How: A Systematic Literature Review

Digital transformation is a top priority in most organizations. It is a complex task that tackles the changes digital technologies can bring about in organisations. As such, it requires clarity of purpose, which can be achieved through having a firm digital business strategy. However, few studies explain how the two processes of digital business strategizing and digital transformation interrelate. The aim of this study is to identify the core concepts that link digital business strategy to digital transformation so as to improve understanding of their dynamic interaction and outcomes. Through a systematic literature review, it was shown that the fundamental concepts in the domain of study are digital technologies, digital business strategy, digital transformation strategy, digital transformation, digital leadership, business models, digital innovation, digital transparency and digital maturity. The key link between digital business strategy and digital transformation is a digital transformation strategy. A model is developed which shows the interrelationship of all these concepts.

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