A comparative analysis of time-lag type-in advertisements

Advances in Web-based services provide rich opportunities for a diverse set of advertising methods. In this paper, a time-lag type-in advertising method is proposed. In order to measure the effectiveness, the authors perform a comparative study. The current study examines the impact on recollection rate of the type-in advertisements that include a waiting time. Input-based advertising methods were compared both with and without a waiting time. The proposed input-based advertising method provides a 26.7 % better recollection scores with a 30-seconds wait time.

[1]  Suhas Aggarwal.  Animated CAPTCHAs and games for advertising , 2013, WWW '13 Companion.

[2]  Nikos Mavrogiannopoulos,et al.  For human eyes only: security and usability evaluation , 2012, WPES '12.

[3]  Yeuan-Kuen Lee,et al.  A New CAPTCHA Interface Design for Mobile Devices , 2011, AUIC.

[4]  Tzung-Her Chen,et al.  A novel user-participating authentication scheme , 2010, J. Syst. Softw..

[5]  Adam Finkelstein,et al.  Sketcha: a captcha based on line drawings of 3D models , 2010, WWW '10.

[6]  Richa Singh,et al.  FaceDCAPTCHA: Face detection based color image CAPTCHA , 2014, Future Gener. Comput. Syst..

[7]  Geeng-Neng You,et al.  A Spelling Based CAPTCHA System by Using Click , 2012, 2012 International Symposium on Biometrics and Security Technologies.

[8]  Chin-Laung Lei,et al.  DevilTyper: a game for CAPTCHA usability evaluation , 2011, CIE.

[9]  Chris Kanich,et al.  Re: CAPTCHAs-Understanding CAPTCHA-Solving Services in an Economic Context , 2010, USENIX Security Symposium.

[10]  Leyla Bilge,et al.  CAPTCHA smuggling: hijacking web browsing sessions to create CAPTCHA farms , 2010, SAC '10.

[11]  Neville I. Williams,et al.  Impeding CAPTCHA Breakers with Visual Decryption , 2010, AISC.

[12]  John C. Mitchell,et al.  Text-based CAPTCHA strengths and weaknesses , 2011, CCS '11.

[13]  John Langford,et al.  Telling humans and computers apart automatically , 2004, CACM.

[14]  Arturo Ribagorda,et al.  Pitfalls in CAPTCHA design and implementation: The Math CAPTCHA, a case study , 2010, Comput. Secur..

[15]  Elizabeth F. Churchill,et al.  Mobile advertising: evaluating the effects of animation, user and content relevance , 2013, CHI.

[16]  Yeuan-Kuen Lee,et al.  An efficient segmentation algorithm for CAPTCHAs with line cluttering and character warping , 2010, Multimedia Tools and Applications.

[17]  Dimitris Gritzalis,et al.  Audio CAPTCHA: Existing solutions assessment and a new implementation for VoIP telephony , 2010, Comput. Secur..