Lessons from photoelicitation: encouraging working men to speak

Purpose – The purpose of this paper is to explore the possibilities of incorporating such visual methods as photoelicitation and photovoice into qualitative research, in order to retrieve something that, as a result of particular group socialisation, has been hidden, unspoken of or marginalised.Design/methodology/approach – The research design combines 40 in‐depth verbal interviews with male butchers, with the use of photoelicitation and photovoice, in order to increase participant control of data generation.Findings – Results suggest that photoelicitation enabled working‐class men to engage with themes which are rarely reflected on or discussed; which may sit uneasily with desired presentations of self; and which challenge traditional notions of gendered work. It prompted participants to elaborate and translate their daily experiences of physical labour into more expressive and detailed accounts. This provided room for the display of positive emotions and self‐evaluation and the surfacing of the aestheti...

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