자동차 외장 튜닝디자인 감성요소 분석에 관한 연구

The scale of the Korea automobile tuning market is about $ 500 million in the 2012. Compared to the world"s fifth largest car-producing countries of reputation, Korean tuning market is very tiny. The portion of the tuning market share of the total car market is 11% in the US market but Korean market only 1.6%, so activation of the tuning industry is very lacking. June 2014, The government has announced “Car tuning industry promotion measures” it aimed at generating power by car tuning industry promotion. Car tuning industry promotion aim to create high quality jobs and enable industries systematic tuning of the tuning market through deregulation and reasonable tuning car tuning culture. Growth of the tuning industry is the new lifeblood of the domestic car market that fell in the overall slump, and it is expected to be an opportunity of expansion of 2.5 industry. The domestic industry’s new growth engines and systematic tuning feature also in the design of car tuning parts that have structural elements in order to foster the formative elements, research on trends and consumer auto-tuning unique design sensibility that reflects the identity of the times demand but systematic research about this case until now are very rare. In order to systematically develope new growth engines and tuning of the domestic industry it requires a lot of research in the design of the car tuning. For example, functional and structural components of cars have shaping components, design trends and tuning sensitivity of consumers reflects and research for the automotive unique design identity However, systematic studies such cases so far is very rare. This study has the main meaning and purpose in the analysis of consumer preference and emotional factors to be considered in the design development of proactive coping with external components to consumer demand through the introduction of customizable business in car tuning.