Perceptions of visitor relationship marketing opportunities by destination marketers : an importance-performance analysis
暂无分享,去创建一个
[1] John A. Martilla,et al. Importance-Performance Analysis , 1977 .
[2] Jerry J. Vaske,et al. Enhancing Importance-Performance Analysis Through Segmentation , 2002 .
[3] Yu-An Huang,et al. Evaluation of Electronic Customer Relationship Management: The Critical Success Factors , 2006 .
[4] Arch G. Woodside,et al. Traveler Evoked, Inept, and Inert Sets of Vacation Destinations , 1977 .
[5] Lois A. Ritter,et al. Conducting Online Surveys , 2011 .
[6] John L. Crompton,et al. An Investigation of the Relative Efficacy of Four Alternative Approaches to Importance-Performance Analysis , 1985 .
[7] H. Wilson,et al. Factors for Success in Customer Relationship Management (CRM) Systems , 2002 .
[8] J. Crompton. An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location Upon That Image , 1979 .
[9] Pushkala Raman,et al. Leveraging CRM for Sales: The Role of Organizational Capabilities in Successful CRM Implementation , 2006 .
[10] A. Pizam,et al. The Role of Awareness and Familiarity with a Destination: The Central Florida Case , 1995 .
[11] Stuart Levy,et al. Destination Branding: Insights and Practices from Destination Management Organizations , 2005 .
[12] Şevki Özgener,et al. Customer relationship management in small–medium enterprises: The case of Turkish tourism industry , 2006 .
[13] David C. Yen,et al. Critical issues in CRM adoption and implementation , 2002, Int. J. Serv. Technol. Manag..
[14] Christine Callod,et al. Relationship Marketing: The Challenge for Destinations , 2003 .
[15] Stephen F. King,et al. Beyond critical success factors: A dynamic model of enterprise system innovation , 2006, Int. J. Inf. Manag..
[16] S. Pike. Destination decision sets: A longitudinal comparison of stated destination preferences and actual travel , 2006 .
[17] Daniel R. Williams,et al. Increasing state market share through a regional positioning. , 2000 .
[18] Alan C.B. Tse,et al. CRM: conceptualization and scale development , 2005 .
[19] M. Harker,et al. The Past, Present and Future of Relationship Marketing , 2006 .
[20] S. Hollenhorst,et al. Use of importance-performance analysis to evaluate state park cabins: the case of the West Virginia state park system. , 1992 .
[21] M. O'Neill,et al. Service quality at the cellar door: implications for Western Australia’s developing wine tourism industry , 2000 .
[22] Ranjit Bose,et al. Customer relationship management: key components for IT success , 2002, Ind. Manag. Data Syst..
[23] Sun-young Park,et al. Destinations' perspectives of branding. , 2006 .
[24] S. Hudson,et al. Measuring service quality at tourist destinations: An application of importance-performance analysis to an alpine ski resort. , 1998 .
[25] J. Crompton. STRUCTURE OF VACATION DESTINATION CHOICE SETS , 1992 .
[26] J. Crompton,et al. Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley , 1991 .
[27] K. Sheehan. Response Variation in E-Mail Surveys: An Exploration , 1999 .