Analysis of Six Models of Newspaper Operation in Transformation Era

Market economy has brought vitality to China's newspaper industry, which has dominated the communication market and achieved business efficiency through creating high-quality content. However, it has encountered bottleneck in remodeling during the convergence with new media after entering the internet era. Considerable amount of newspaper in transformation remain on the secondary sales model, depending on content distribution to promote advertising, and are incapable of achieving new breakthroughs. Some changes happened in exploring a variety of models, including finetuning in existing operation, altering communication media, transferring from mass communication to personalized services, combination of endogenous and exogenous transformations, cooperating with experienced commercial portal web companies, diversified business operations re-feeding newspaper, etc..