Online information quality and consumer satisfaction: The moderating roles of contextual factors - A meta-analysis

A meta-analysis is conducted of the relation between online IQ and satisfaction.Contextual moderators for the online IQ and satisfaction relation are explored.Website type moderates the relation between online IQ and satisfaction.IQ categories used moderate the relation between online IQ and satisfaction.Respondent characteristics do not moderate the online IQ and satisfaction relation. A meta-analysis involving 42 articles was performed to study the existence of potential contextual moderators of the relationship between information quality (IQ) and consumer satisfaction in the online environment. A moderator analysis involving website type (retail or e-services), sample characteristics (respondent type and respondent origin) and the IQ categories used (representational and non-representational) in articles revealed that whereas website type and IQ categories moderate the relationship between perceived online IQ and consumer satisfaction, sample characteristics do not. Implications of the results for researchers and practitioners and directions of future research are presented.

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