A critical look at partial least squares modeling

,Carol Saunders started a review process for the paper thatturned out to be more problematic than any she had ever seen. Several reviewers turned down the invitation to review. Several reviewers who accepted the invitation nevercompleted their reviews either because of personal problemsthat had arisen in their families or for unstated reasons. Thefew reviewers completing the assignment found the papereither too advanced for the MIS target audience or,concomitantly, conveying a message that was so obvious thatthe paper did not warrant publication. More so than otherdisciplines, the Information Systems discipline relies heavilyon PLS for testing path models. Goodhue, Lewis, andThompson (2006) found that PLS was used almost one thirdof the time in three top MIS journals between 2000 and 2003(inclusive) when testing such models. Carol, believing thecautionary message was an important one, offered to workwith George to issue a joint editorial to share that messagewith the IS community (Marcoulides and Saunders 2006).Both Carol and George saw much merit in the collaborativeeffort and thought it would be a good idea to get the

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