Management Science and Marketing Management

In interactions with management, management science and marketing research have produced new methodologies and methodological (as distinguished from substantive) theories. Data developments and identification and structuring of new problems have also been important. Future directions are suggested for these kinds of activities, evaluated relative to other alternatives and examined in terms of past accomplishment and future potential.

[1]  Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy , 1964 .

[2]  W W Cooper,et al.  DATA, MODELING AND DECISIONS , 1965 .

[3]  Abraham Charnes,et al.  Demon: Decision Mapping Via Optimum Go-No Networks—A Model for Marketing New Products , 1966 .

[4]  D. A. Conway.  Management Goals and Accounting for Control , 1966 .

[5]  Abraham Charnes,et al.  Management Sciences and Management—Some Requirements for Further Development , 1966 .

[6]  N. Dopuch,et al.  Management Goals and Accounting for Control. , 1967 .

[7]  Abraham Charnes,et al.  Note on an Application of a Goal Programming Model for Media Planning , 1968 .

[8]  Abraham Charnes,et al.  Demon: A Management Model for Marketing New Products , 1968 .

[9]  Abraham Charnes,et al.  A Goal Programming Model for Media Planning , 1968 .

[10]  Leonard M. Lodish,et al.  A Media Planning Calculus , 1969, Oper. Res..

[11]  Abraham Charnes,et al.  Communications to the Editor---Models of Fact and Laws of Behavior , 1971 .

[12]  Allan D. Shocker,et al.  Estimating the weights for multiple attributes in a composite criterion using pairwise judgments , 1973 .

[13]  Allan D. Shocker,et al.  Linear programming techniques for multidimensional analysis of preferences , 1973 .

[14]  William W. Cooper,et al.  Goal programming and constrained regression—A comment , 1975 .

[15]  D. Jones,et al.  A Survey Technique to Measure Demand under Various Pricing Strategies , 1975 .

[16]  Leonard M. Lodish,et al.  Evaluation of the Effectiveness of a Model Based Salesman's Planning System by Field Experimentation , 1977 .

[17]  Frederick Mosteller,et al.  Data Analysis and Regression , 1978 .

[18]  A. Charnes,et al.  Managerial Economics -- Past, Present and Future. , 1977 .

[19]  A. Charnes,et al.  Goal programming and multiple objective optimizations: Part 1 , 1977 .

[20]  P. Green,et al.  Conjoint Analysis in Consumer Research: Issues and Outlook , 1978 .

[21]  Charles A. Holt,et al.  Sequential Investment Decisions with Bayesian Learning , 1978 .

[22]  S. Kullback,et al.  The minimum discrimination information approach in analyzing categorical data , 1978 .

[23]  Abraham Charnes,et al.  Measuring the efficiency of decision making units , 1978 .

[24]  R. Koenker,et al.  Asymptotic Theory of Least Absolute Error Regression , 1978 .

[25]  John D. C. Little,et al.  Feature Article - Aggregate Advertising Models: The State of the Art , 1979, Oper. Res..

[26]  C. Churchman.  The systems approach and its enemies , 1979 .

[27]  J. Little.  Decision Support Systems for Marketing Managers , 1979 .

[28]  Allan D. Shocker,et al.  Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review , 1979 .

[29]  John R. Hauser,et al.  Design and marketing of new products , 1980 .

[31]  Abraham Charnes,et al.  The MDI Method as a Generalization of Logit, Probit and Hendry Analyses in Marketing. , 1980 .

[32]  Kelvin Lancaster,et al.  Competition and Product Variety , 1980 .

[33]  David C. Schmittlein,et al.  Jobs, strikes, and wars: Probability models for duration , 1980 .

[34]  Averill M. Law.  Statistical Analysis of Simulation Output Data , 1980 .

[35]  Albert Madansky,et al.  On Conjoint Analysis and Quantal Choice Models , 1980 .

[36]  Some Case Histories of Econometric Modeling in Marketing: What Really Happened? , 1980 .

[37]  D. McFadden.  Econometric Models for Probabilistic Choice Among Products , 1980 .

[38]  W. J. Lane.  Product Differentiation in a Market with Endogenous Sequential Entry , 1980 .

[39]  Leonard M. Lodish,et al.  Commentary on “Judgment Based Marketing Decision Models” , 1981 .

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[41]  Richard S. Barr,et al.  Microdata file merging through large-scale network technology , 1981 .

[42]  Richard Staelin,et al.  Judgment Based Marketing Decision Models: Problems and Possible Solutions , 1981 .

[43]  Yadolah Dodge,et al.  Mathematical Programming In Statistics , 1981 .

[44]  Paul E. Green,et al.  A General Approach to Product Design Optimization via Conjoint Analysis , 1981 .

[45]  Charles R. Plott,et al.  Industrial Organization Theory and Experimental Economies , 1982 .

[46]  H. Theil.  Bridging the Gap Between the Economic Theory of Consumption and Marketing Research , 1982 .

[47]  D. Wittink,et al.  Commercial Use of Conjoint Analysis: A Survey , 1982 .

[48]  G. Zaltman,et al.  Factors Affecting the Use of Market Research Information: A Path Analysis , 1982 .

[49]  B. Culliton.  The academic-industrial complex. , 1982, Science.

[50]  Edward I. Brody,et al.  News: A Decision-Oriented Model for New Product Analysis and Forecasting , 1982 .

[51]  V. Smith.  Microeconomic Systems as an Experimental Science , 1982 .

[52]  Howard Carter,et al.  Foundations of Decision Support Systems , 1982 .

[53]  Abraham Charnes,et al.  A Comparative Study of Data Envelopment Analysis and Other Approaches to Efficiency Evaluation and Estimation. , 1982 .

[54]  J. George Shanthikumar,et al.  A Unifying View of Hybrid Simulation/Analytic Models and Modeling , 1983, Oper. Res..

[55]  W. Cooper,et al.  Kohler's Dictionary for accountants , 1983 .

[56]  Marcel Corstjens,et al.  Formal Choice Models in Marketing , 1983 .

[57]  C. Lovelock.  Classifying Services to Gain Strategic Marketing Insights , 1983 .

[58]  M. Corstjens,et al.  Conjoint Analysis: A Comparative Analysis of Specification Tests for the Utility Function , 1983 .

[59]  Paul F. Anderson,et al.  Marketing, Scientific Progress, and Scientific Method , 1983 .

[60]  A. Charnes,et al.  Pareto-Optimality, Efficiency Analysis and Empirical Production Functions. , 1983 .

[61]  S. Hunt.  General Theories and the Fundamental Explananda of Marketing , 1983 .

[62]  Averill M. Law,et al.  Feature Article - Statistical Analysis of Simulation Output Data , 1983, Oper. Res..

[63]  Subrata K. Sen,et al.  New Product Models for Test Market Data 1 , 1983 .

[64]  Abraham Charnes,et al.  An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing , 1984 .