An Integrated Model to Investigate an Individual's Behavioural Towards using Cloud Computing

Cloud computing technology can bring benefits at both individual level and organisational level, for example, flexibility and cost saving. However, there is a lack of empirical studies that examine the usage of cloud computing technology from an individual’s perspective. In fact, the adoption of cloud services in Middle Eastern counties like Saudi Arabia is still low compared with developed countries. Therefore, this study aims to investigate the end users' behavioural towards using cloud computing services in Saudi Arabia. In this paper, we propose an integrated model in an attempt to understand individuals’ attitudes and to identify the key factors that might impact on their behaviour to use cloud technology services. The proposed model integrates the critical factors from technology adoption theories Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT), along with other factors to examine the effect of these variables on end users’ behaviour.

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