User Experience Based Adaptation of Information in Mobile Contexts for Mobile Messaging

In this paper, we describe and elaborate an approach to a context sensitive personalization system to systematically facilitate desired user experiences, such as emotional and attentional states and information processing of individual users and groups of users in various contexts. Psychological Customization entails personalization of the way of presenting information (user interface, visual layouts, modalities, structures) per user or user group to create desired transient psychological effects and states, such as emotion, attention, involvement, presence, persuasion and learning. By varying the form of information presented in a mobile device in a contextually intelligent way may be possible to achieve such effects. Theory, conceptual implications, available empirical evidence and an example of an application area in mobile messaging are presented.