A qualitative study of workplace intercultural communication tensions in dyadic face-to-face and computer-mediated interactions

We present findings from a qualitative study with 28 participants of the dyadic intercultural communication tensions professionals experience in Face-to-Face (FTF) and Computer-Mediated Communication (CMC) workplace interactions. We identify four categories of intercultural communication tensions that emerged most frequently in our dataset including range of emotional expression, level of formality, "fixed" versus flexible appointments and task versus social-orientation. We discuss how these tensions manifested in FTF and CMC media and unravel the ways media supports or hinders intercultural communication. We present the adaptations participants made to mitigate such tensions and offer implications for design. Our findings demonstrate that the most frequently occurring intercultural communication tensions manifested in both FTF and CMC, regardless of the medium used. This indicates that cultural communication challenges will persist no matter the medium, highlighting the opportunity for technologies to better support workplace intercultural communication.

[1]  Alan R. Dennis,et al.  Rethinking media richness: towards a theory of media synchronicity , 1999, Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.

[2]  Eric Gilbert,et al.  Phrases that signal workplace hierarchy , 2012, CSCW.

[3]  Saul Greenberg,et al.  Proxemic interaction: designing for a proximity and orientation-aware environment , 2010, ITS '10.

[4]  Alfred G. Meyer,et al.  Culture, a critical review of concepts and definitions , 1953 .

[5]  Sara A. Bly,et al.  Media spaces: bringing people together in a video, audio, and computing environment , 1993, CACM.

[6]  David W. Park,et al.  Interpersonal Effects in Computer-Mediated Interaction , 1994 .

[7]  O. Lee,et al.  The role of cultural protocol in media choice in a confucian virtual workplace , 2000 .

[8]  Traci Carte,et al.  A Capabilities-Based Theory of Technology Deployment in Diverse Teams: Leapfrogging the Pitfalls of Diversity and Leveraging Its Potential with Collaborative Technology , 2004, J. Assoc. Inf. Syst..

[9]  D. Anawati,et al.  Behavioral adaptation within cross-cultural virtual teams , 2006, IEEE Transactions on Professional Communication.

[10]  KarahannaElena,et al.  The role of espoused national cultural values in technology acceptance , 2006 .

[11]  Norhayati Zakaria,et al.  What did you say? A cross-cultural analysis of the distributive communicative behaviors of global virtual teams , 2011, 2011 International Conference on Computational Aspects of Social Networks (CASoN).

[12]  Katharina Reinecke,et al.  Doodle around the world: online scheduling behavior reflects cultural differences in time perception and group decision-making , 2013, CSCW.

[13]  A. Kroeber,et al.  Culture, a critical review of concepts and definitions , 1953 .

[14]  Susan R. Fussell,et al.  Taking it out of context: collaborating within and across cultures in face-to-face settings and via instant messaging , 2004, CSCW.

[15]  E. Vesterinen,et al.  Affective Computing , 2009, Encyclopedia of Biometrics.

[16]  Lene Nielsen,et al.  Usability and internationalization , 2007 .

[17]  Warren E. Watson,et al.  Cultural diversity''s impact on interaction process and performance: Comparing homogeneous and diver , 1993 .

[18]  Susan R. Fussell,et al.  Cultural differences in the use of instant messaging in Asia and North America , 2006, CSCW '06.

[19]  Blake Ives,et al.  Virtual teams: a review of current literature and directions for future research , 2004, DATB.

[20]  Richard L. Daft,et al.  Message Equivocality, Media Selection, and Manager Performance: Implications for Information Systems , 1987, MIS Q..

[21]  Robin R. Murphy,et al.  Human-Robot Interaction , 2012 .

[22]  Susan R. Fussell,et al.  Where did we turn wrong?: unpacking the effect of culture and technology on attributions of team performance , 2008, CSCW.

[23]  M. Maznevski,et al.  Unraveling the effects of cultural diversity in teams: A meta-analysis of research on multicultural work groups , 2010 .

[24]  Jeffrey T. Hancock,et al.  I'm sad you're sad: emotional contagion in CMC , 2008, CSCW.

[25]  Mark Srite,et al.  The Role of Espoused National Cultural Values in Technology Acceptance , 2006, MIS Q..

[26]  Lionel Laroche,et al.  Managing Cultural Diversity in Technical Professions , 2002 .

[27]  Gregory D. Abowd,et al.  Context-Awareness in Wearable and Ubiquitous Computing , 1997, SEMWEB.

[28]  Pnina Shachaf,et al.  Cultural diversity and information and communication technology impacts on global virtual teams: An exploratory study , 2008, Inf. Manag..

[29]  Pamela J. Hinds,et al.  Walking Through Jelly: Language Proficiency, Emotions, and Disrupted Collaboration in Global Work , 2009 .

[30]  Katharina Reinecke,et al.  Culturally Adaptive Software: Moving Beyond Internationalization , 2007, HCI.

[31]  Susan R. Fussell,et al.  Effect of message content on communication processes in intercultural and same-culture instant messaging conversations , 2013, CSCW.

[32]  Daantje Derks,et al.  The role of emotion in computer-mediated communication: A review , 2008, Comput. Hum. Behav..

[33]  Rieko Maruta Richardson,et al.  The influence of high/low-context culture and power distance on choice of communication media: Students’ media choice to communicate with Professors in Japan and America , 2007 .

[34]  Howard Rheingold,et al.  Virtual Reality , 1991 .

[35]  Dee G. Appley Beyond Culture , 1977 .

[36]  Susan R. Fussell,et al.  Does Culture Interact with Media Richness? The Effects of Audio vs. Video Conferencing on Chinese and American Dyads , 2007, 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07).

[37]  Susan R. Fussell,et al.  Understanding informal communication in multilingual contexts , 2013, CSCW.

[38]  Kristina Höök,et al.  Personal informatics and HCI: design, theory, and social implications , 2011, CHI Extended Abstracts.

[39]  Pamela J. Hinds,et al.  An Embedded Model of Cultural Adaptation in Global Teams , 2014, Organ. Sci..

[40]  Eileen M. Trauth,et al.  Cultural influences and globally distributed information systems development: experiences from Chinese IT professionals , 2007, SIGMIS CPR '07.

[41]  D. Harrison,et al.  Beyond Relational Demography: Time and the Effects of Surface- and Deep-Level Diversity on Work Group Cohesion , 1998 .