Research on the Development Strategies of Dalian Software and Information Services Based on SWOT

This paper analyses the present situation and features of Dalian software and information services.With the application of SWOT analysis,this paper sorts the internal and external environmental factors of Dalian software and information services by AHP and chooses strategies by SWOT matrix quadrilateral.Finally,it presents the development strategy model dominated by defensive strategies and supplemented by other strategies.On the basis,it proposes the implementation of strategies dominated by talent strategy,innovation strategy and supplemented by industry cluster strategy and support strategy of government policy,in order to achieve the industrial strategy of Dalian software and information services.