The Constant Comparative Analysis Method Outside of Grounded Theory

This commentary addresses the gap in the literature regarding discussion of the legitimate use of Constant Comparative Analysis Method (CCA) outside of Grounded Theory. The purpose is to show the strength of using CCA to maintain the emic perspective and how theoretical frameworks can maintain the etic perspective throughout the analysis. My naturalistic inquiry model shows how conceptual frameworks and theoretical frameworks can be integrated when using the CCA method. Keywords: Constant Comparison, Constant Comparative Analysis, Theoretical Framework, Conceptual Framework, Critical Discourse Analysis, Naturalistic Inquiry Grounded Theory (GT) use has spread to various fields of study since Glaser and Strauss’ (1967) introduction of the methodology (Tan, 2010, p. 94). A review of the literature on the Constant Comparative Method shows the same movement. CCA, as a technique or method, appears to be considered as synonymous with GT. O’Connor, Netting, and Thomas’ (2008) review of the GT literature shows a steady growth over the last several decades in the use of CCA within GT methodology. A review of dissertation abstracts from 2004 shows that GT is used in various ways. The authors highlight that 35% of the dissertations that state grounded theory in their dissertation abstracts, keywords, and/or titles focus on the use of the CCA method, but lack a definitive approach towards the development of a substantive theory. The problem appears to be a gap in the literature regarding discussion of the legitimate use of the CCA method outside of GT. The purpose of this commentary is to show the strength in using CCA to maintain the emic perspective (participant’s view as insider) and how theoretical frameworks can maintain the etic perspective (outsider/ distant concepts) throughout the analysis. The commentary answers the question: What is the benefit of using CCA method outside of GT? Tan’s (2010) review of the literature presents the question about the use of the terms