Opportunities and Constraints of Heritage Tourism in Hong Kong's Changing Cultural Landscape

This study investigates the opportunities and constraints for heritage tourism development in Hong Kong through a case study. It aims to address the urgent need of heritage conservation against the city's ever-changing cultural landscape. The Market Appeal-Robusticity Matrix is used to assess 19 heritage assets in the Kam Tin area of the New Territories. The results suggest there is an increasing interest from both the government and general public in cultivating the city's heritage resources for tourism. Such an interest offers tremendous opportunities for the industry development. To appreciate the opportunities fully, however, appropriate strategies must be adopted in order to reduce the constraints that appear at two major levels

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