7P’s of marketing mix in MOOCs environment

Marketing mix techniques can apply on any product and discipline including Massive Open Online Courses (MOOCs) and library and information science domain as well as these techniques are very useful to connect and promote a product to their large users. Thus, this study aims to apply 7P's of marketing mix in MOOCs and library and information science domain in order to create, disseminate and promote of a MOOC for their optimum numbers of targeted users.

[1]  Xiumei Luan.  Research on Service Innovation of University Library under MOOCs , 2015 .

[2]  H. Gore,et al.  Massive Open Online Courses (MOOCs) and Their Impact on Academic Library Services: Exploring the Issues and Challenges , 2014 .

[3]  George Siemens,et al.  The MOOC model for digital practice , 2010 .

[4]  Jason Harron,et al.  Examining the Use of Facebook and Twitter as an Additional Social Space in a MOOC , 2016 .

[5]  Christina Mune.  Massive Open Online Librarianship: Emerging Practices in Response to MOOCs , 2015 .

[6]  Marco Bettoni,et al.  The MOOCs Business Model , 2013 .

[7]  Kun Li,et al.  Motivational Design in Chemistry MOOCs: Applying the ARCS Model , 2017 .

[8]  Susanna Sancassani,et al.  An International Collaboration in the Design Experience of a MOOC Series , 2017, EMOOCs.

[9]  Robab Saadatdoost,et al.  Exploring MOOC from education and Information Systems perspectives: a short literature review , 2015 .

[11]  Neil Selwyn,et al.  Making ‘MOOCs’: The Construction of a New Digital Higher Education within News Media Discourse , 2014 .

[12]  Max M. North,et al.  To Adapt MOOCs, or Not? That Is No Longer the Question. , 2014 .

[13]  Zhixian Yi,et al.  Effective techniques for the promotion of library services and resources , 2016, Inf. Res..

[14]  David George Glance,et al.  The pedagogical foundations of massive open online courses , 2013, First Monday.

[15]  Steven Warburton,et al.  A set of patterns for the structured design of MOOCs , 2015 .

[16]  George Veletsianos,et al.  Digging deeper into learners' experiences in MOOCs: Participation in social networks outside of MOOCs, notetaking and contexts surrounding content consumption , 2015, Br. J. Educ. Technol..

[17]  Anna Kaushik.  Perceptions of Library and Information Science Professionals Towards Massive Open Online Course: A Survey , 2015, World Digit. Libr..

[18]  Hangjung Zo,et al.  Understanding the MOOCs continuance: The role of openness and reputation , 2015, Comput. Educ..

[19]  Carlos Delgado Kloos,et al.  Proposal for a Conceptual Framework for Educators to Describe and Design MOOCs , 2014, J. Univers. Comput. Sci..

[20]  Anna Kaushik,et al.  MOOC-ing through the libraries: Some opportunities and challenges. , 2016 .

[21]  Yuki Ichimura,et al.  Dimensions of MOOCs for Quality Design : Analysis and Synthesis of the Literature , 2017 .

[22]  Evgenia Vassilakaki,et al.  A systematic literature review informing library and information professionals’ emerging roles , 2015 .