Empirical research pertaining to the measurement and prediction of competitors ’ price interactions is pervasive in the marketing literature

Vol. XLIII (August 2006), 1– 1 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Bart J. Bronnenberg is Associate Professor of Marketing, Anderson School of Management, University of California, Los Angeles (e-mail: bart.bronnenberg@anderson.ucla.edu). Carl F. Mela is Professor of Marketing (e-mail: mela@duke.edu), and William Boulding is Professor of Marketing (e-mail: bb1@mail.duke.edu), Fuqua School of Business, Duke University. The authors thank Vithala Rao for comments on a previous version of this article and the anonymous JMR reviewers. They also thank the Kilts Center at the University of Chicago for providing the Dominick’s data set. BART J. BRONNENBERG, CARL F. MELA, and WILLIAM BOULDING*

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