A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts
暂无分享,去创建一个
[1] J. Chang,et al. Analysis of individual differences in multidimensional scaling via an n-way generalization of “Eckart-Young” decomposition , 1970 .
[2] Neil K. Allison. A Psychometric Development of a Test for Consumer Alienation from the Marketplace , 1978 .
[3] J. Jacoby. Consumer Research: A State of the Art Review , 1978 .
[4] S. C. Johnson. Hierarchical clustering schemes , 1967, Psychometrika.
[5] W. J. Lundstrom,et al. The Development of a Scale to Measure Consumer Discontent , 1976 .
[6] J. M. Kittross. The measurement of meaning , 1959 .
[7] Forrest W. Young,et al. Nonmetric individual differences multidimensional scaling: An alternating least squares method with optimal scaling features , 1977 .
[8] T. Rowan. Some Developments in Multidimensional Scaling Applied to Semantic Relationships , 1954 .
[9] R. Wylie. The self concept : a critical survey of pertinent research literature , 1962 .
[10] P. Green. Marketing Applications of MDS: Assessment and Outlook , 1975 .
[11] I. Spence,et al. Single subject incomplete designs for nonmetric multidimensional scaling , 1974 .
[12] H. H. Kassarjian. Personality and Consumer Behavior: A Review , 1971 .
[13] John R. Hauser,et al. Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness , 1979 .
[14] Paul E. Green,et al. Multidimensional scaling and related techniques in marketing analysis , 1971 .
[15] J. P. Peter. Reliability: A Review of Psychometric Basics and Recent Marketing Practices , 1979 .
[16] D. Campbell,et al. Convergent and discriminant validation by the multitrait-multimethod matrix. , 1959, Psychological bulletin.
[17] Alan G. Sawyer. Demand Artifacts in Laboratory Experiments in Consumer Research , 1975 .
[18] Joel B. Cohen. Exploring Attitude Construct Validity: Or Are We? , 1979 .
[19] William A. Mindak,et al. Fitting the Semantic Differential to the Marketing Problem , 1961 .
[20] Alice M. Tybout,et al. The Construct Validity of the Tripartite Classification of Attitudes , 1979 .