Idea practices and attitudes towards innovation in game development: a snapshot from the 2010 mobile games era

This article is exploring the results of an online survey directed at game developers and their innovation practices in 2010. Game idea generation is not the only idea-related activity that game developers conduct: ideas are recorded and stored in various ways, they are shared and re-used with different tools, and the attitudes towards innovation vary from one creator to another. According to our findings, practices for idea generation and idea management varies at different companies and also among individuals in 2010, right at the brink of a shift from casual games to service paradigm. We are arguing that in order to understand games industry more thoroughly, similar accounts on creative practices should be conducted systematically and always connected to the era and context of the creation.

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