Recall of Television Versus Print News: Retesting the Semantic Overlap Hypothesis

The study tested the validity of 2 rival explanations for the relative effectiveness of television and print news: the reading control versus the semantic overlap hypothesis. Participants (N = 100) were either exposed to television stories containing different text-picture formats or to printed versions. The study thus combined the designs of inter- and intra-media comparison studies of news recall. Results of a cued-recall test were in favor of the semantic overlap hypothesis. They suggest that the recall advantage of either television or print depends on the level of overlap between verbal and visual information in the television presentation.

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