Exploratory Case Study on Sustainability Analysis with a Startup for Business Models

Start-up businesses are often not primarily concerned with the overall sustainability impact of their business idea. However, designing sustainability into the start-up business idea from the start may improve their long-term impacts and success but requires additional knowledge and time. In this paper, we perform a case study of the start-up Partneur, who are developing an online platform for developing business ideas according to the Business Model Canvas. We show the usage of our artifact-based analysis approach and discuss observations and lessons learned. The approach provided new insights to Partneur, and might, in turn, inform their future users on how to incorporate sustainability into their business idea as well.

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