The Empirical Analysis of Cable TV Network's Transformation under the Background of Convergence

This research focus on the influence of the network convergence to the cable TV network enterprises. Based on the literature review, status quo and case study, this research combines the collection of open questionnaires, generalizes the influencing factors of the cable TV networks transformation that involve external and internal factors. The influence of external factors is evaluated by the influence of each factor to the component elements of the model, while that of the internal factors is estimated through that to the enterprises competitive advantage. Therefore, this research establishes the structural equation model, followed by the corresponding hypotheses and tests.