Novel measurement for mining effective association rules

In this paper, we analyze the method of support-confidence framework when mining association rules. In order to avoid the limitation in the criterion, we propose a new method of match as the substitution of confidence. We analyze in detail the property of the proposed measurement. Experimental results show that there is higher correlation between the antecedent and the consequent of the rules produced by the improved method compared with the rules produced by the support-confidence framework. Furthermore, the improved method decreases the generation of redundancy rules.