论文信息 - Computational Trust Model in Online Auctions

Computational Trust Model in Online Auctions

Aimed at the limitation of traditional trust model in online auctions, considering the characteristic of online auctions, the paper presents five trust decisive factors; then the paper an improved trust model that combines these factors to measure the trustworthiness of participants in online auctions. The simulation results show that compared with the existing models, our model performs more robust and effective.

Wei Zhang | Wei Zhang

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