The Relative Importance of Brands in Modified Rebuy Purchase Situations

[1]  Galina Biedenbach.  Brand equity in the business-to-business context: Examining the structural composition , 2012 .

[2]  George John,et al.  When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers? , 2009 .

[3]  Donald R. Lehmann,et al.  The Structure of Survey-Based Brand Metrics , 2008 .

[4]  Naveen Donthu,et al.  Advertising Repetition and Placement Issues in On-Line Environments , 2008 .

[5]  Robin A. Coulter,et al.  The meanings of branded products: A cross-national scale development and meaning assessment , 2008 .

[6]  P. Kotler,et al.  Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies , 2007 .

[7]  Robert J. Oxoby,et al.  Developing heuristic‐based quality judgments: Blocking in consumer choice , 2007 .

[8]  R. Brodie,et al.  The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective , 2007 .

[9]  Kevin Lane Keller,et al.  Brands and Branding: Research Findings and Future Priorities , 2006 .

[10]  Barbara Stern.  What doesbrand mean? historical-analysis method and construct definition , 2006 .

[11]  Waldemar Pfoertsch,et al.  B2B brand management , 2006 .

[12]  Sandra Streukens,et al.  Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals , 2005 .

[13]  V. Srinivasan,et al.  An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources , 2005, Manag. Sci..

[14]  Russell Abratt,et al.  Brand equity in the business-to-business market , 2004 .

[15]  Nicholas H. Lurie.  Decision Making in Information-Rich Environments: The Role of Information Structure , 2004 .

[16]  Kevin Lane Keller,et al.  A roadmap for branding in industrial markets , 2004 .

[17]  Leslie de Chernatony,et al.  Creating powerful brands in consumer, service and industrial markets , 2003 .

[18]  Scott B. MacKenzie,et al.  Common method biases in behavioral research: a critical review of the literature and recommended remedies. , 2003, The Journal of applied psychology.

[19]  A. Chernev.  Product Assortment and Individual Decision Processes , 2003, Journal of personality and social psychology.

[20]  Marie J. Lachance,et al.  Adolescents’ brand sensitivity in apparel: influence of three socialization agents , 2003 .

[21]  Susan M. Mudambi.  Branding Importance in Business-to-Business Markets: Three Buyer Clusters , 2002 .

[22]  K. Blois,et al.  The evolution of generic brands in industrial markets: the challenges to owners of brand equity , 2002 .

[23]  Richard E. Plank,et al.  Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale , 2002 .

[24]  S. Minett.  B2B Marketing: A radically different approach for business-to-business marketers , 2001 .

[25]  P. Michell,et al.  Brand Values Related to Industrial Products , 2001 .

[26]  Naveen Donthu,et al.  Developing and validating a multidimensional consumer-based brand equity scale , 2001 .

[27]  Carl-Johan Rosenbröijer.  Industrial brand management: a distributor’s perspective in the UK fine‐paper industry , 2001 .

[28]  Marisa Maio Mackay,et al.  Evaluation of brand equity measures: further empirical results , 2001 .

[29]  Joseph P. Cannon,et al.  Buyer–Supplier Relationships and Customer Firm Costs , 2001 .

[30]  P. Malaval.  Strategy and Management of Industrial Brands , 2001 .

[31]  Chris Janiszewski,et al.  A Connectionist Model of Brand–Quality Associations , 2000 .

[32]  J. Alba,et al.  Consumer Learning and Brand Equity , 2000 .

[33]  David Bawden,et al.  Perspectives on information overload , 1999 .

[34]  Richard E. Plank,et al.  Examining the Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications , 1999 .

[35]  P. Bentler,et al.  Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives , 1999 .

[36]  J. Jaccard,et al.  LISREL Approaches to Interaction Effects in Multiple Regression , 1998 .

[37]  S. Kelley,et al.  A comparison of advertising content: Business to business versus consumer services , 1997 .

[38]  J. Hutton,et al.  A study of brand equity in an organizational‐buying context , 1997 .

[39]  David I. Gilliland,et al.  Toward a model of business-to-business marketing communications effects , 1997 .

[40]  Manoj K. Agarwal,et al.  An empirical comparison of consumer-based measures of brand equity , 1996 .

[41]  Naveen Donthu,et al.  Brand Equity, Brand Preference, and Purchase Intent , 1995 .

[42]  Donald G. Morrison,et al.  Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data , 1995 .

[43]  D. Lehmann,et al.  Context Effects, New Brand Entry, and Consideration Sets , 1994 .

[44]  J. M. Cortina,et al.  Interaction, Nonlinearity, and Multicollinearity: implications for Multiple Regression: , 1993 .

[45]  James W. Dean,et al.  PROCEDURAL RATIONALITY IN THE STRATEGIC DECISION‐MAKING PROCESS* , 1993 .

[46]  Roger J. Calantone,et al.  Brand Equity in the Business‐to‐Business Sector: AN EXPLORATORY STUDY , 1993 .

[47]  D. Shipley,et al.  Brand-naming industrial products , 1993 .

[48]  B. Wernerfelt,et al.  An Evaluation Cost Model of Consideration Sets , 1990 .

[49]  Brian T. Ratchford,et al.  On the Relationship Between Motives and Purchase Decisions: Some Empirical Approaches , 1989 .

[50]  T. Speh,et al.  Business Marketing Management: B2B , 1989 .

[51]  James C. Anderson,et al.  STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH , 1988 .

[52]  David W. Gerbing,et al.  An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment , 1988 .

[53]  Lance Leuthesser,et al.  Defining, measuring, and managing brand equity , 1988 .

[54]  Jon M. Hawes,et al.  How purchasing agents handle personal risk , 1987 .

[55]  George B. Sproles,et al.  A methodology for profiling consumers' decision-making styles , 1986 .

[56]  John W. Payne,et al.  Effort and Accuracy in Choice , 1985 .

[57]  H. Gatignon.  Competition as a Moderator of the Effect of Advertising on Sales , 1984 .

[58]  Roy L. Moore,et al.  An Exploratory Study of Brand Loyalty Development , 1984 .

[59]  J. Cacioppo,et al.  Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement , 1983 .

[60]  N. Malhotra.  Information Load and Consumer Decision Making , 1982 .

[61]  C. Fornell,et al.  Evaluating structural equation models with unobservable variables and measurement error. , 1981 .

[62]  T. Bonoma,et al.  The Buying Center: Structure and Interaction Patterns , 1981 .

[63]  J. Saunders,et al.  Do brand names differentiate identical industrial products , 1979 .

[64]  J. Bettman.  An information processing theory of consumer choice , 1979 .

[65]  Terry S. Overton,et al.  Estimating Nonresponse Bias in Mail Surveys , 1977 .

[66]  John W. Payne,et al.  Task complexity and contingent processing in decision making: An information search and protocol analysis☆ , 1976 .

[67]  Jay R. Galbraith.  Organization Design: An Information Processing View , 1974 .

[68]  Kristian S. Palda.  The Hypothesis of a Hierarchy of Effects: A Partial Evaluation , 1966 .

[69]  E. Johnsen.  Richard M. Cyert & James G. March, A Behavioral Theory of The Firm, Prentice-Hall, Inc., Englewood Cliffs, New Jersey, 1963, 332 s. , 1964 .

[70]  M. Shubik,et al.  A Behavioral Theory of the Firm. , 1964 .

[71]  Gary A. Steiner,et al.  A Model for Predictive Measurements of Advertising Effectiveness , 1961 .

[72]  G. A. Miller.  THE PSYCHOLOGICAL REVIEW THE MAGICAL NUMBER SEVEN, PLUS OR MINUS TWO: SOME LIMITS ON OUR CAPACITY FOR PROCESSING INFORMATION 1 , 1956 .

[73]  G. A. Miller.  THE PSYCHOLOGICAL REVIEW THE MAGICAL NUMBER SEVEN, PLUS OR MINUS TWO: SOME LIMITS ON OUR CAPACITY FOR PROCESSING INFORMATION 1 , 1956 .